Sex Sells...But at What Price?

As it finally begins to feel like summer, I've caught myself watching a little more TV than I use to. Since dancing is one of my recent hobbies, one of the shows I've gotten into is So You Think You Can Dance. Prior to this season (Season 7), I would watch videos of the best routines from the various seasons on YouTube but I never actually got into watching the show. I decided now was as good a time as any to give it a shot. And so I delved into the competitive, emotional, sexy world that is SYTYCD (Apparently, you're not a true So You Think You Can Dance fan unless you use the abbreviation regularly and without hesitation).

The newest season of SYTYCD introduced some major changes. For instance, this year the show started with 11 dancers instead of the customary 20. In addition, with each routine, dancers perform with an "all star" from a previous season instead of with a partner on the show. After there is 7 dancers left, the contestants do two routines each: one with an all star and one with another contestant. The new style has certainly added a little bit more excitement to the show.

Yet with all these changes, there's one that stands out as the most prominent: SYTYCD's gradual change from selling innovative routines and incredibly talented artists to selling evolution's best friend. In the newest routines, dancers come on stage with virtually no clothes and somehow still manage to take another article of clothing or two off while on stage. Take a look.





Fortunately for those behind SYTYCD, it seems to be working. Fans are loving every minute of it. To me, though, it seems that this move towards a sexier scene has taken away from the show. The choreography is less innovative than in previous seasons and the judges are less focused on precision more so on presentation skills. When all you have to do is take some clothes off to get viewers, then what's the point of kicking the choreo up a notch? Without this sexier clothing, poor choreography would result in less viewers, forcing SYTYCD to up the choreography level and improving the show. With the new progression, however, this selection pressure is no longer as relevant.

"Sex sells" seems to be a fast and steady rule. Yet what people fail to notice is the drawbacks that giving in to hotter media can have. If sexier media requires diminished quality, then a balance is needed so true quality can be maintained. As we grow older, we move past the shallow face value and start to look deeper into the effect that things have and how impressive they are in all their qualities, not just those that are visible. This process, though, doesn't have to be passive. You can push yourself to look deeper into media, experiences, even people. So, give it a try, see how inhibiting shallowness can be.

It is true, then, that sex sells. The question, then, is whether it's always worth buying.

And to tell you the truth, I just plain can't stand Mia Michaels as a judge.



1 comments:

Anonymous said...

Definitely agree with you on this Aspirant - you would be hard-pressed to find something that doesn't have a hint of sex or a dash of nudity mixed into all forms of mass media - TV, Movies, Advertisements - you name it. I came across this a while back, and find it very pertinent to you article:

http://inventorspot.com/articles/ads_prove_sex_sells_5576?page=3

I'm not sure about one thing though, and that's the statement you make about how "as we grow older, we move past the shallow face value and start to look deeper" into things in life. More and more we see plastic surgeries on middle-aged individuals happening - whether it's a tummy tuck or a face lift. Sex sells at that point in life also, but I think it becomes more of a return to your "young sexy self".

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